Back to Home About Next-Step-Up Next-Step-Up Services Next-Step-Up Portfolio Contact Next-Step-Up

Unique selling position techniques...

We devise and implement a plan to get your UNIQUE message across to your audience in cost-effective ways with multi-level impressions.

  • To be as compelling or persuasive as possible requires that you know your product's USP; that is, what sets it apart from your competition. To determine that, we suggest you follow the USP Identification Procedure by answering the following questions: 

    • What are the key features of my product? 
    • What are the key features of the competitive products? 
    • Which of my product's key features are truly different
    • If there's more than one, is one the most significant
    • How does that most important unique feature, or combination of features, translate into a real benefit? 

    By answering those questions sequentially, the answer to question 5 will be your USP. It may be a single differentiating factor, or it may be a combination. Either way, it must have the characteristics identified above by Rogers and Abraham, and it must be: 

    • Simple 
    • Believable 
    • Communicable 

...All to focus your niche and stay on track with the needs of your prospects.

You can help them take the Next-Step-Up.

We make the climb
to success
easier on the web...

Remember that your website is available 24 hours a day, 7 days a week to inform your prospects and customers about you and your services.

Your website is the hardest working sales & support force of your business!

Contact us today!